About Us

Bill Emerson founded Emerson Motorsports in 1990 with one guiding principle: uncompromising luxury performance. Emerson has spent his life immersed in engines and motorsports, often seeking out the best specialists and obscure car and engineering knowledge. By 1990, when he opened Emerson Motorsports, Bill had accumulated expertise with virtually every kind of internal combustion motor on the market – and a kind of cross-cultural insight from the numerous technologies and disciplines in the world of motorsports. To date, Emerson Motorsports has handcrafted over 100 bespoke Cobras, and has five Ballista supercars under early production.